hi, i’m sam.
Born in Hong Kong and raised by the internet, I’m a social media strategist and branding consultant who specialises in niche markets and subcultural research.
mission?
To help brands connect with the communities that actually care.
I’m passionate about uncovering the overlooked—building strategies rooted in subcultural research, deep listening, and internet fluency. To craft authentic, effective, and emotionally resonant branding that speaks with people, not at them. Through unique market insights and platform-specific storytelling, I help brands show up where it counts—and stay there.
vision?
I envision a digital world where brands aren’t forced to chase trends—but create safe, weird, meaningful spaces for their people. My goal is to redefine what “community” means in marketing by honoring subcultures and embracing the power of specificity. Through bold strategy and genuine connection within overlooked corners of the internet, I want to shape a digital landscape where everyone feels seen.
